Athletic Motion Golf

Through our partnership with Athletic Motion Golf (AMG), golfers at The Lab have access to world-class instruction backed by decades of experience and cutting-edge technology. Our in-house certified instructor, Wills Murray, works directly with AMG founders Shaun Webb and Mike Granato, who have spent over forty years perfecting a coaching system trusted by players from Major Championship contenders to rising junior stars.

Coach Wills

Wills Murray is a certified AMG Instructor and the lead instructor for our partnership with The Lab in Monterey, California. Wills brings a deep background in coaching competitive players at every level, from junior champions to elite collegiate golfers and professionals.

Will’s strength lies in quickly identifying the key bottlenecks in a golfer’s swing or overall game, and developing a focused, data-driven plan for meaningful improvement. Whether working with top amateurs or seasoned players, Wills is committed to helping each student unlock their full potential through precise analysis and smart coaching.